Sony FE 24-50mm f/2.8 G Lens Announced, Priced $1,09

Sony has just officially announced the new Sony FE 24-50mm f/2.8 G Lens. It is a versatile mid-range zoom lens built for everyday mobility Bringing a bright, wide maximum aperture to an easy-to-carry form factor. Coming in at just 440 grams (just under 1 pound), this lens covers the most popular focal lengths for everyday shooting in a chassis 92mm (3.6″) long.

Sony FE 24-50mm F2.8 G lens costs $1,098, first available for pre-order at B&H and Adorama.

Sony FE 24-50mm f/2.8 G Lens Specs

  • Focal Length: 24 to 50mm
  • Maximum Aperture: f/2.8
  • Minimum Aperture: f/22
  • Lens Mount: Sony E
  • Lens Format Coverage: Full-Frame
  • Angle of View: 84° to 47°
  • Minimum Focus Distance: 7.1″ / 18 cm
  • Maximum Magnification: 0.33x
  • Optical Design: 16 Elements in 13 Groups
  • Diaphragm Blades: 11
  • Focus Type: Autofocus
  • Image Stabilization: No
  • Filter Size: 67 mm (Front)
  • Dimensions (ø x L): 2.9 x 3.6″ / 74.8 x 92.3 mm
  • Weight: 1 lb / 440 g
  • Full press text here.

Sony claims that they’ve made no compromises with the lens. It has an 11-blade circular aperture, uses ED and aspherical elements, and has twin linear motors for responsive and quiet focusing. Sony says that the lens can keep up with the 120 fps burst mode of its flagship a9 III.

The lens has focus, zoom, and aperture rings; the latter can be “de-clicked” for video shooting. There’s also a focus hold button, whose function can be customized. The lens is dust and moisture-resistant (but not 100%, Sony points out), and the front element has a fluorine coating to fight off water and oil.

Pricing and Availability

The new FE 24-50mm F2.8 G will begin shipping in May 2024 for approximately $1,099.99 USD. Pre-orders live at B&H , Adorama.

Sigma 500mm F5.6 DG DN OS Sports and 15mm F1.4 DG DN Art Lens Announced, Available for Pre-Order

Sigma has just officially announced two new lenses for Sony E and Leica L mounts: Sigma 500mm F5.6 DG DN OS Sports lens and Sigma 15mm F1.4 DG DN Art Lens. Both the lenses are now available for pre-order at  B&HAdorama. Continue reading “Sigma 500mm F5.6 DG DN OS Sports and 15mm F1.4 DG DN Art Lens Announced, Available for Pre-Order”

Zeiss announces six new Cine E-mount Lenses

Zeiss announced six new Cine E-mount lenses you can preorder at B&Hphoto.

About the Zeiss Nano Prime 6 Lens Set – E Mount

ZEISS Nano Primes are cinema lenses designed for modern full frame mirrorless cameras – initially available for Sony E-mount. Lenses for everyone looking for highest performance and cinematic look in a small package. The six focal lengths all feature a consistent high speed of T1.5, come with a small and robust real cine lens housing with professional cine ergonomics and have an interchangeable mount.

Nano Primes are lenses for all cinematographers. No matter if up-and-coming or seasoned DP. For all budgets. No matter if small or big. For all projects. No matter if for commercials, documentaries, or music videos, for series, independent or features films. Lenses that check all the boxes when it comes to look, ergonomics, size and weight or lens data workflow. Lenses that you can afford. Lenses that won‘t let you down.​

​ZEISS Nano Primes are the go-to lenses for everyday: True Cinema. For All.​

Comprehensive Focal Range
Featuring focal lengths of 18mm, 24mm, 35mm, 50mm, 75mm, and 100mm, Nano Primes offer a comprehensive range, delivering versatile angles of view from wide-angle to telephoto. This makes them the preferred choice for a broad spectrum of cinematic requirements.

Covering Cinematic Full-Frame
Leveraging full-frame sensors enhances visual depth and character. Nano Primes are designed to accommodate these larger sensors, providing cinematographers of all levels – from aspiring to seasoned professionals – the ability to create images abundant in volume and personality.

Cinematic Look in Every Shot
The high speed of the Nano Primes, coupled with their close focus capability, achieves a mesmerizing shallow depth-of-field, even in wide-angle shots. With a maximum aperture of T1.5 and a rounded 12-blade iris, these lenses produce an exquisite bokeh, allowing the creation of authentic cinematic visuals. Providing a versatile and subtle sharpness reminiscent of Supreme Primes, they serve as an excellent choice for B-Cam and C-Cam, or as a cost-effective alternative.

Full Cine Ergonomics in a Small Package
Nano Primes showcase exceptional precision and durability. With a compact design housing a 95mm compendium ring and an 86mm screw-in filter thread, these lenses seamlessly integrate with gimbals and drones. The uniform positioning of focus and iris rings simplifies lens changes, complemented by easy-to-read calibrated scales, a fluid 280° focus rotation, and a precise 90° iris ring rotation for meticulous control.

Tested for Harsh Conditions
Made for challenging conditions such as cold and rain, Nano Primes undergo rigorous testing to guarantee unparalleled durability in the most demanding filming environments. Nano Primes stand as the reliable choice for everyday lenses.

Interchangeable Mount
The Nano Primes are equipped for seamless mount exchange, facilitated by the trusted ZEISS IMS (Interchangeable Mount System). Featuring user-adjustable back focus through shims, these lenses guarantee precise scales, even with entry-level cameras that typically exhibit higher mount mechanics tolerances.

Electronic Interface for Real-Time Lens Data
The Nano Primes come with an integrated electronic interface on the mount, enabling real-time transmission of metadata, including focal length, focus distance, and aperture, directly to the camera. Additional lens data, covering distortion and vignetting, is accessible within the ZEISS CinCraft ecosystem. This information proves valuable for post-production (CinCraft Mapper) and is compatible with the newly introduced CinCraft Scenario camera tracking system.

Used and Maintained Around the Globe
Hand-assembled and meticulously engraved with individually calibrated scales, ZEISS Nano Prime lenses prioritize serviceability from the early stages of development. ZEISS has established a robust global service network in recent years, with authorized service stations providing maintenance to factory standards in the US, Europe, and Asia.

Sony a1 & a7S III Firmware Updates Officially Announced

In addition to the Sony a9 III (B&H /Adorama ) & FE 300mm f/2.8 GM OSS Lens (B&H/Adorama ), Sony also announced the new firmware updates for firmware updates for a1 & a7S III cameras.

Press Release:

Firmware Updates for the Alpha 1 and Alpha 7S III Models

In addition to the release of Alpha 9 III, Sony has announced new firmware updates for the Alpha 1 and Alpha 7S III full-frame mirrorless cameras xvii. The new software will provide both models with some of Sony’s latest imaging technologies including the highly requested Focus Breathing Compensation feature, IPTC and FTP workflow enhancement, and C2PA format support. The firmware will also update the Alpha 1 with Relay Playback, and the Alpha 7S III with DCI 4K 24.00P shooting format. The camera software update will be available in Spring 2024.

Sony a1 body: $6,498 at (AmazonB&HAdorama).

Read more Sony Rumors and Sony News.

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Best Lenses for Sony a1 | Best Memory Cards for Sony a1 | Sony Lens Abbreviations and Meanings

Sony FE 300mm f/2.8 GM OSS Lens Announced, Price $5,998

In addition to the Sony a9 III (B&H Photo Video/Adorama), Sony today also announced the new Sony FE 300mm f/2.8 GM OSS Lens, The US price is $5,998 and it will be released on February 23, 2024. Now the new Sony FE 300mm f/2.8 GM OSS Lens is available for pre-order.

Pre-order links:

Sony FE 300mm f/2.8 GM OSS Lens: $5,998 at  Amazon/B&H Photo Video/Adorama 

Sony a9 III: $5,998 at Amazon/B&H Photo Video/Adorama 

Key Features

  • Full-Frame | Maximum Aperture: f/2.8
  • Lightweight, Fast Telephoto Prime
  • Dual XD Linear Motor AF System
  • Optical SteadyShot Image Stabilization
  • Super ED & ED Elements, Nano AR Coating
  • Weather-Sealed Magnesium-Alloy Design
  • Rounded 11-Blade Diaphragm

Continue reading “Sony FE 300mm f/2.8 GM OSS Lens Announced, Price $5,998”

Sony a9 III Officially Announced, Price $5,998

Sony officially announced the new Sony a9 III equipped with the world’s first full-frame global shutter image sensor. The US price is $5,998 and it will be released on February 23, 2024.

Pre-order link:

Sony a9 III: $5,998 at Amazon/B&H Photo Video/Adorama 

Key Features

  • 24.6MP Full-Frame Global Shutter Sensor
  • Up to 120 fps Cont. Shooting with AF/AE
  • Pre-Capture Function; Speed Boost Button
  • Flash Sync at up to 1/80,000 Sec.
  • 4K 120p 10-bit Video; S-Log3 & S-Cinetone
  • 759-Point Phase-Detect AF with Tracking
  • 8-Stop 5-Axis In-Body Image Stabilization
  • 9.44m-Dot EVF with 240 fps Refresh Rate
  • 3.2″ 2.1m-Dot 4-Axis Touchscreen LCD
  • Dual CFexpress Type A/SD Card Slots

Continue reading “Sony a9 III Officially Announced, Price $5,998”

Sony a7R V Firmware Ver.2.01 & a6700 Firmware Ver.1.02 Released

Sony released the new firmware update version 2.01 for Sony a7R V and firmware version 1.02 for a6700 camera. You can follow the links below to download the new firmware updates.

Sony a7R V Firmware Version 2.01

  • Fixes an issue where JPEG files could not be enlarged and played
  • Fixes an issue where the power may not turn on or turn off even if the Power switch is used
  • Fixes an issue where the Switch V/H AF Area feature may not work correctly
  • Fixes a Creators’ App issue where the Auto Time Correction and Auto Area Adjustment features may turn off
  • Improves the operational stability of the camera

Benefits and Improvements

Sony a6700 Firmware Version 1.02

Benefits and Improvements

  • Fixes an issue where some movie metadata (Shutter SpeedApertureISO, etc.) may not be recorded
  • Fixes an issue where JPEG files could not be enlarged and played
  • Fixes an issue where the Switch V/H AF Area feature may not work correctly
  • Fixes a Creators’ App issue where the Auto Time Correction and Auto Area Adjustment features may turn off
  • Improves the operational stability of the camera

The new Sony a7R V mirrorless camera is now in stock and shipping at major US stores: $3,898 at B&HAmazonAdorama.

Sony a7R V Vs. Canon EOS R5 Vs. Sony a7R IV Specs Comparison

Stay tuned with us and read more Sony Rumors here.

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Venus Optics Laowa 8-16mm f/3.5-5 Zoom CF Lens Officially Announced

The Laowa 8-16mm f/3.5-5 Zoom CF lens from Venus Optics is now officially announced. The APS-c format ultra-wide angle zoom lens will be available for Sony E, Fujifilm X, Nikon Z, Canon RF, and Canon EF-M mounts.

The 8-16mm lens offers an ultra-wide perspective of 82.8°-120.9°, making it perfect for various photography genres such as landscape photography, architectural marvels, and wide-angle portraits. Content creators can also utilize the lens to create a unique perspective for their vlogs. Priced at only 549 USD, this lens is also an excellent choice for beginners who want to explore the world of ultra-wide photography at an affordable price level.

Venus Optics lenses are sold at Adorama and B&H.

Here are the details: Continue reading “Venus Optics Laowa 8-16mm f/3.5-5 Zoom CF Lens Officially Announced”

Sigma 10-18mm f/2.8 DC DN Contemporary Lens Officially Announced

Sigma today officially announced the new 10-18mm f/2.8 DC DN Contemporary ultra-wide lens for APS-C mirrorless cameras. The US price of the Sigma 10-18mm F2.8 DC DN is $599 and will be available from October 26th. Pre-orders open at Adorama | B&H and soon Amazon.

The ultra-wide 10-18mm F2.8 DC DN Contemporary zoom lens will be available in Sony E, Fujifilm X and Leica/Panasonic/Sigma L-mount, giving a 15-27mm equivalent range in full-frame terms. This lens will be perfect for travelers, vloggers, and family photographers looking for excellent image quality as well as mobility. With its f/2.8 maximum aperture and 7-blade diaphragm, pleasant bokeh and strong low-light performance is ensured. Continue reading “Sigma 10-18mm f/2.8 DC DN Contemporary Lens Officially Announced”

Development announcement of SIGMA 70-200mm F2.8 DG DN OS|Sports

Sigma has announced the development of the Sigma 70-200mm F2.8 DG DN OS Sports lens for E mount and L-mount mirrorless cameras.

Specs released by Sigma France show it will have 20 elements in 15 groups, including six fluorite-like FLD elements, two super-low dispersion elements and three aspherical lenses. It will have a 77mm filter diameter and will weigh 1345g (47.4 oz) in L-mount form and 10g (0.7 oz) less in E-mount.

Pricing has not yet been announced but the company says it will be available from December this year. This is going to be an affordable alternative to the current super expensive (and excellent performance) Sony FE 70-200mm F2.8 GM OSS II Lens. Continue reading “Development announcement of SIGMA 70-200mm F2.8 DG DN OS|Sports”