OM SYSTEM M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO Lens in Short Supply

OM SYSTEM Japan just issued an official apology and notice for the delayed delivery of the newly announced M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO Lens. So if you want to get as far to the front of the list as you can, you should probably go ahead and pre-order now.

Pre-order links:

OM SYSTEM M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO Lens: $1,499.99 at Amazon, B&HPhotoAdorama.

Press Release:

Apology for delayed delivery of interchangeable lens “M.ZUIKO DIGITAL ED 90mm Macro F3.5 IS PRO” for mirrorless interchangeable-lens cameras

Thank you for your continued patronage of OM Digital Solutions products.

We would like to make a big announcement regarding the “M.ZUIKO DIGITAL ED 90mm F3.5 Macro IS PRO” scheduled for release on February 24, 2023. Due to the large number of customers who have made reservations, some customers may have to wait for the product to be delivered after it goes on sale. It may take some time.

We sincerely apologize for any inconvenience this may cause to customers who are waiting for our products and to all concerned.

OM SYSTEM M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO Lens Announced

The new OM SYSTEM M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO Lens is now officially announced. The US price is $1,499.99 and it will be released in March 2023. Now the new M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO is available for pre-order at B&HPhotoAdorama..

Key Features

  • Micro Four Thirds | f/3.5 to f/22
  • 180mm (Full-Frame Equivalent)
  • Telephoto Macro Lens
  • 2:1 Magnification, 8.8″ Min. Focus
  • MSC AF System & Manual Focus Clutch
  • Optical Image Stabilization
  • IP53 Weather-Sealing, Fluorine Coating
  • ED and HR Elements & ZERO Coating
  • Focus Limit Switch & Lens Fn Button
  • Rounded 7-Blade Diaphragm

Pre-order links:

OM SYSTEM M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO Lens: $1,499.99 at B&HPhotoAdorama.

Press Release:

Announcing the M.Zuiko digital ED 90mm F3.5 macro IS pro lens

See the unseen in macro photography with ultra-high-magnification from OM System

Bethlehem, PA (February 8, 2023) – OM Digital Solutions Corporation is pleased to announce the M. Zuiko Digital ED 90mm F3.5 Macro IS PRO: the ultimate field macro lens for the seasoned professional and macro curious alike; a class-leading lens built by OM SYSTEM to provide an incredible outdoor macro photography experience.

The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO Micro Four Thirds System standard interchangeable lens offers up to 2x magnification1, for ultra-high magnification shooting, more magnification than on any lens we’ve ever made. Increase that magnification up to 4×2 with the addition of the optional MC-20 2x teleconverter (sold separately) to capture an unseen world, invisible to the naked eye.

The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO lens is equipped with an in-lens image stabilization system. When combined with a compatible camera body, 5-axis sync-IS is supported, delivering up to 7 steps3 of shutter speed compensation.

The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO is the ideal telephoto lens for stress-free outdoor shooting of any kind, from nature to landscapes to macro, with IP534 dustproof and splashproof performance, and freezeproof protection down to 14°F (-10°C). And at just 453 grams5 this lens offers a compact, lightweight, versatile design, for worry-free photography in any environment.

M.Zuiko Digital ED 90mm F3.5 Macro IS PRO KEY FEATURES

  • High resolution macro lens
  • Exceptional Magnification–Delivers 4x equivalent shooting when paired with the MC-20 2x teleconverter
  • Autofocus without limits–High speed, high precision AF
  • High performance 5-axis image stabilization
  • Built to enable split-second macro shooting capabilities
  • IP534 splashproof and dustproof performance
  • Freezeproof down to 14°F
  • Fluorine coating
  • Weight: approx. 453 g5 (lens only)
  • Available March 2023
  • Price: $1,499.99 U.S./ $2,049.99 CAD


Maximum image magnification 2x 1, 4x 2 when paired with the optional MC-20 2x teleconverter, delivering flexibility for even the most extreme macro adventures

The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO is a lightweight, high-performance telephoto macro lens offering a maximum image magnification of 2x. The optional MC-20 2x teleconverter can also be attached, bringing maximum image magnification to 4x and allowing ultra-close-up shooting. Close-up shots of flowers, and even virtually microscopic objects such as the scales on a butterfly’s wing are reproduced in stunning detail. In addition to these powerful close-up capabilities, the ED 90mm F3.5 Macro IS PRO can be used as a single-focal-length telephoto lens capable of capturing distant subjects with astonishing image clarity. It handles the transition from macro to telephoto seamlessly, allowing the user the versatility of shooting all day without having to worry about changing lenses.

To ensure stable performance with good depiction for everything from close-up to standard distances, the M.Zuiko Digital ED 90mm F3.5 Macro IS PRO features an amazing 18 elements in 13 groups, including two Super ED lenses, four ED lenses, one Super HR lens, and one HR lens. This allows the lens to suppress the chromatic aberration often seen when shooting close-up, offering high-quality well-focused images of the primary subject. What’s more, even defocused areas are beautifully depicted, with minimal color bleeding. The lens features ZERO (Zuiko Extra-low Reflection Optical) coating, which eliminates ghosts and flares for clear depictive performance even in difficult conditions such as backlit situations. This also provides effective suppression of spot flaring, a common occurrence with macro lenses.

High-speed, high-precision AF across the entire range, even for ultra-high-magnification macro shooting

Defying conventional wisdom that says that ultra-high magnification shooting with a macro lens requires manual focusing, the ED 90mm F3.5 Macro IS PRO allows autofocus to be used across the entire range from close-up photography to infinity, with a maximum magnification of 2x or 4x with a teleconverter attached. A floating inner focusing system with two focusing lens groups are driven independently for high-speed AF, delivering high-quality images. AF is available even for ultra-high-magnification shooting, so using the Focus Stacking function6, one of the features of OM SYSTEM interchangeable lens cameras, makes it easy to capture photos that are in focus across the subject, even for ultra-high-magnification macro shooting, and even when shooting handheld.

Compatible with 5-axis Sync IS in up to 7 steps 3

The image stabilization mechanism in the lens and the camera body work together to achieve 5-axis sync IS, which delivers up to 7 steps of shutter speed compensation. Furthermore, the ED 90mm F3.5 Macro IS PRO features an acceleration sensor on the lens that precisely detects motion blur for correction of shift, which has a significant impact on macro shooting. No need to bring a tripod, the powerful image stabilization functionality allows the user the flexibility, even for handheld high-resolution photos.

IP53 4 splash & dust proof capabilities with a fluorine coating for unbeatable all-weather performance

Like the flagship OM-1 camera from OM SYSTEM, the ED 90mm F3.5 Macro IS PRO offers excellent IP53 splash & dust proof performance, as well as freeze-proof protection to -10°C, allowing the user to continue their adventures without worrying about their equipment, even in the harshest of outdoor environments. Smooth, scratch-and dirt-resistant fluorine coating is used on the front-most lens for easy removal of dust and dirt using a blower or cloth. Pair the M.Zuiko Digital ED 90mm F3.5 Macro IS PRO with an OM SYSTEM weather-sealed body (sold separately) for the greatest field macro photography system ever made.

Other features

  • Focus Limit Switch sets the focusing range to define focus limits to enable faster focusing when shooting, improving AF speed.
  • Manual Focus Clutch mechanism allowing rapid transition from AF to manual focus. Also features a guide shooting magnification for use when shooting with manual focus.
  • L-Fn (lens function) button is available on the side of the lens so users can change settings with a single operation using their thumb while holding the camera.
  • Compact, lightweight versatile design at 453 g with a filter diameter of 62 mm, maximum diameter of 69.8 mm x overall length of 136 mm.

1 35mm equivalent: 4x
2 35mm equivalent: 8x
3 When 5-axis sync IS is used. CIPA guideline compliant. When correction is carried out on two axes (yaw and pitch), halfway release image stabilization: OFF, Camera body: OM-1
4 When paired with a splash & dust proof body. This does not apply during charging or HDMI connection
5 Lens only, excluding front and rear lens caps and lens hood
6 When paired with Focus Stacking compatible models

OM SYSTEM M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO Lens Images, Price & Release Date

Here are the leaked product images, release date & pricing info of the upcoming OM SYSTEM M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO Lens. The officiall announcement will be on February 8th, 2023.


  • Suggested retail price: 231,000 yen including tax
  • Release date: February 24, 2023

M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO Lens Specifications

  • Lens construction: 18 elements in 13 groups (2 super ED lenses, 4 ED lenses, 1 super HR, 1 HR)
  • Minimum Focus Distance: 22.4cm
  • Maximum magnification: 2.0x (35mm equivalent: 4.0x)
  • Filter Diameter: 62mm
  • Size: φ69.8 x 136mm
  • Weight: 453g
  • Image stabilization effect: maximum 6 steps (Lens IS), maximum 7 steps (Sync IS)
  • Dustproof, splashproof, and freezeproof performance

OM SYSTEM OM-1 12-40mm F2.8 PRO II Kit

  • Scheduled release date: February 24, 2023

OM SYSTEM OM-5 body: $1,199.99 at AmazonB&HAdorama.

OM SYSTEM OM-5 with 12-45mm f/4 PRO Lens: $1,599.99 at B&HAdorama.

via: digicame-info

New Irix Cine 150mm T3.0 Macro 1:1 Lens Released

Irix released a new version of their 150mm T3.0 macro 1:1 cine lens for EF/RF/E/Z/MFT/MFT/PL mount. Check availability and pricing at AdoramaAmazon, and B&H.

Irix 150mm cine lens features

  • Ultra HD 8K ready optics with superb image resolution
  • Full Frame 43.3mm coverage
  • Weather-sealed construction
  • Same height aperture and focus rings
  • Similar size and weight
  • Color matched
  • Standard 0.8m pitch mod gears
  • Standard front diameter of 95mm
  • Multiple mounts: Canon EF, Arri PL, Canon RF, Sony E, MFT, Leica L, Nikon Z

Continue reading “New Irix Cine 150mm T3.0 Macro 1:1 Lens Released”

Best Camera for Wildlife Photography

Here is a video review and comparison of several mirrorless cameras for capturing best wild life photography. Dpreview published a video to find out the Best Camera for Wildlife Photography. Here are the top mirrorless cameras for this genre in different price ranges.

Which camera is the best camera for wildlife photography?  Dpreview listed the best choice.

Continue reading “Best Camera for Wildlife Photography”

Best Cyber Monday Camera Deals 2022

The Cyber Monday Camera Deals 2022 are now live and here we list the best Cyber Monday Camera Deals of 2022.

Here we’ll be rounding up the best Cyber Monday camera deals 2022 right here to help you find the best products for you. This page will be updated when new deals available, so you can bookmark this page and check back later for the latest Cyber Monday deals.

Links to Online Retailer’s Deal Pages:

Amazon Black Friday Deals 2022

Amazon Black Friday Deals in Camera, Photo & Video

B&H Photo Black Friday Rebates & Promotions

Adorama Black Friday Specials Continue reading “Best Cyber Monday Camera Deals 2022”

2022 Black Friday Deal : $400 Off on OM System OM-1

2022 Black Friday & Cyber Monday Shopping has started and the price of the newly released OM SYSTEM OM-1 (AmazonB&HPhoto and Adorama) has just dropped a lot!

  • OM System OM-1 –$400 Off— Amazon 
  • OM System OM-1 –$200 Off— B&H 

The OM System OM-1 is a flagship Micro Four Thirds camera that can shoot 20 megapixel images at 50fps and record 4K/60p movies.

OM SYSTEM OM-1 Check price AmzonB&HAdorama

OM-1 Key Features:

  • 20MP Stacked BSI Live MOS MFT Sensor
  • DCI/UHD 4K 60p 10-Bit Video Recording
  • 10 fps Shooting, 120 fps with E. Shutter
  • Cross Quad Pixel Phase-Detection AF
  • 5.76m-Dot OLED Electronic Viewfinder
  • 3.0″ 1.62m-Dot Swivel Touchscreen LCD
  • 5-Axis In-Body Image Stabilization
  • High-Res Shot, Live ND & Composite Modes
  • IP53 Weather-Sealed & Freezeproof Design
  • Dual UHS-II SD Card Slots
2022 Olympus Camera Black Friday & Cyber Monday Deals

B&H Photo Video Black Friday Olympus Deals

Adorama Black Friday Olympus Deal Page

Adorama Black Friday & Cyber Monday Deals for 2022

Black Friday is live and here are the Adorama Black Friday & Cyber Monday Deals for 2022.

Adorama Camera is one of the top online stores for digital photography and camera gears. In 2022, the store announced their Black Friday and Cyber Monday Deals for 2022 shopping season including cameras, lenses, gaming, home electronics, lighting & studio, computers, video, drives, SSD & storage, camera Accessories, drones & sports, audio, musical instruments and more.

Below are the detailed brand saving pages at Adorama: Continue reading “Adorama Black Friday & Cyber Monday Deals for 2022”

OM SYSTEM OM-5 Officially Announced, Price $1,199

OM SYSTEM OM-5 mirrorless camera is now officially announced. he OM-5 is a smaller, lighter alternative to the OM System OM-1 for content creators whose primary interest is an outdoor pursuit like walking or climbing, while the OM-1’s target market is dedicated photographers and videographers.

Compact, lightweight, and durable, the OM SYSTEM OM-5 mirrorless camera is suitable for both still pictures and video capture. Even though its body is the same as the older OM-D E-M5 Mark III, its processing has been improved so that it can use computational photography features that were only available on more expensive cameras before.

The OM SYSTEM OM-5 will be available for $1,199.99 body-only and $1599.99 with the 12-45mm f/4 PRO lens as a kit.

Pre-order links:

OM SYSTEM OM-5 body: $1,199.99 at AmazonB&HAdorama.

OM SYSTEM OM-5 with 12-45mm f/4 PRO Lens: $1,599.99 at B&HAdorama. Continue reading “OM SYSTEM OM-5 Officially Announced, Price $1,199”

ON1 2023 Launched

ON1 2023. The new ON1 Photo RAW 2023 is now available to order.  ON1 says the new version is ‘the most significant update in ON1 Photo RAW’s history.’ The software includes many new features, including AI-powered tools designed to make organizing and editing your photos faster and easier.

ON1 Photo RAW is the ultimate photo editor and raw processor. It includes everything you need and it’s the best photo editing software for Mac or Windows. ON1 2023 is available now for $99.99 for a perpetual license for new customers, while previous owners of any ON1 products can upgrade to the 2023 version for $79.99. Continue reading “ON1 2023 Launched”