New Manfrotto 504X Fluid Video Head

Manfrotto has announced the 504X Fluid Video Head, which supports a payload of 26.5lbs and features a four-step counterbalance system.

Designed for smooth, stable video footage, the Manfrotto 504X features a bridge architecture that allows for a wider top surface and a longer sliding plate to provide greater balance and stability.  Though lighter than the 504HD, the 504x features an increased load capacity of 26.5 pounds (that is 12 kg for our readers in Europe and the UK) with a four-step counterbalance to help offset the weight of the camera while operating.

The head features a flat base with a 3/8″-16 female mounting thread, enabling you to mount it on most tripods, monopods, sliders and rigs.

The Manfrotto 504X is made of lightweight aluminium. It’s priced at $359 for the head only and is also available in kits. You can pre-order the Manfrotto 504X now from retailers such as B&H Photo (get the head only or check out the different kits available.

More details after the break :  Continue reading “New Manfrotto 504X Fluid Video Head”

New Meyer-Optik Görlitz MK II Lenses Now Available

The Meyer Optik Görlitz Trioplan 100mm f/2.8 II lens is now available for Canon EF, Pentax K, M42, Nikon F, Sony E, Micro Four Thirds. Fuji X and Leica L mounts.

The new Meyer Optik Görlitz lenses are already available for preorder for different DSLR and mirrorless mounts.

Continue reading “New Meyer-Optik Görlitz MK II Lenses Now Available”

New Lexar Professional CFexpress USB 3.1 Memory Card Reader

New Lexar Professional CFexpress USB 3.1 Memory Card Reader has been announced. This new Lexar Professional CFexpress USB 3.1 Memory Card Reader is geared towards making the workflow of professional photographers and videographers faster.

Lexar Professional CFexpress USB 3.1 Reader Features:  Continue reading “New Lexar Professional CFexpress USB 3.1 Memory Card Reader”

Irix Cine 15mm T2.6 Lens Now Available

Irix has extended its line of film lenses with the ultra wide-angle Irix Cine 15mm T2.6. Irix Cine 15mm T2.6 is available in Canon EF, Sony E, MFT, and PL mounts, each with either metric or imperial focus markings

Irix, the producer of the Cine series, currently has a set of cinematographic lenses in its portfolio, including an 11mm ultra wide-angle lens, a standard 45mm lens, and a 150mm macro telephoto lens. Today Irix premieres their fast, filter-ready wide-angle cine lens, the Irix Cine 15mm T2.6. This product will open unlimited possibilities for filmmakers and cinematographers alike. Continue reading “Irix Cine 15mm T2.6 Lens Now Available”

Zhong Yi Optics Speedmaster 50mm f/0.95 lens for Canon EF-mount

The Japanese distributor for Zhong Yi Optics lenses posted some additional information on the new Speedmaster 50mm f/0.95 lens for Canon EF-mount (in the US Zhong Yi Optics lenses are sold at B&HAdorama. Continue reading “Zhong Yi Optics Speedmaster 50mm f/0.95 lens for Canon EF-mount”

Viltrox 23mm f/1.4 Lens First Look Review

Here is the Viltrox 23mm f/1.4 lens first look review. Many photographers wonder if Viltrox 23mm f/1.4 lens level of performance for the price.

Damian Brown got his hands on the Viltrox 23mm f/1.4 lens and here is the first look video. Viltrox lenses are sold at AdoramaB&H and Amazon. Continue reading “Viltrox 23mm f/1.4 Lens First Look Review”

Lensbaby Velvet 28mm f/2.5 Lens Announced, Price : $549.95

The Lensbaby Velvet 28mm f/2.5 announced and already on sale at $549.95Amazon USAB&H PhotoAdorama.

The Lensbaby Velvet 28 is an f/2.5 all-metal, hand-crafted art lens that captures tack-sharp detail beneath a layer of radiant glow.

The Velvet 28 is available for Canon EF, Nikon F, Canon RF, Nikon Z, Sony E, Fujifilm X and Micro Four Thirds cameras priced at $549.95.  Continue reading “Lensbaby Velvet 28mm f/2.5 Lens Announced, Price : $549.95”

Best Photo Gear of 2020 : TIPA Awards

Here is the best photo gear of 2020 according to the TIPA World Awards 2020 winners list. The Technical Imaging Press Association (TIPA) has announced the winners of its 2020 awards honoring the best products in the photography industry in 2020.

The awards cover everything from cameras and lenses to photography services and tech and design accolades. Here are the 2020 winners: Continue reading “Best Photo Gear of 2020 : TIPA Awards”

Fotodiox Unveils EF-to-L Lens Adapter with Full Electronic Functions

Fotodiox has announced the new Fotodiox Pro Fusion Adapter that lets you mount Canon EF (and EF-S) lenses onto Leica L (and T) cameras. The new Canon EF to L-Mount Pro Fusion adapter offers complete electronic control and communication between the lens and the camera it’s attached to. while retaining the full range of automated functions.

The adapter works with both EF and EF-S lenses and converts them to L-Mount mirrorless cameras. It features an all-metal design with chrome-plated brass mounts and features a built-in Micro USB for updating the firmware of the adapter.

The mount itself features an all-metal construction with a chrome-plated brass mount that delivers an exact and snug fit. It measures 2.6×2.6×1.1 inches (6.5×6.5×2.9cm) and weighs 0.3 pounds (0.14kg).

The adapter is backed by a two-year manufacturer warranty, comes packed inside a padded bamboo box and is currently available to purchase for $179.95 (B&H).

Zhiyun-Tech CRANE 3S Gimbal Stabilizer Announced

Zhiyun CRANE 3S gimbal stabilizer announced for DSLR, mirrorless and even for Digital Cinema cameras.

Zhiyun CRANE 3S is a revolutionary new gimbal, which introduces a modular design, greater payload capacity and cross-compatibility with camera support systems to meet the demands of professional filmmakers. The US price for Zhiyun-Tech CRANE 3S starts at $649, you can pre-order at Amazon/B&H Photo Video/Adorama.

The CRANE 3S has a payload capacity of 6.5 kg (14.33 lb) which allows it to handle cameras such as the Canon EOS 1D X Mark III, Blackmagic Pocket Cinema Cameras, and even larger cameras like those from the Canon Cinema EOS, Sony FS and FX series, and Red Digital Cinema series.


  • CRANE 3S is constructed with brand new SUPER motors which allow for 14.3lbs payload for a wide range of camera setup including Canon EOS 1DX, Blackmagic Pocket Cinema Cameras, and even Canon Cinema EOS, Sony FS & FX series, and Red Digital Cinema Cameras.
  • Wider compatibility is the goal but flexibility is provided. For larger cinema camera combos, users can attach an extension module onto roll axis for more space, while for smaller DSLR combos, the extension module can be detached for greater portability.
  • To complete challenging shooting tasks, CRANE 3S offers a versatile solution thanks to its cross-compatibility. The handle mods are easily separated and both provide multiple thread holes of different sizes to mount accessories. The modular design allows greater compatibility on CRANE 3S, like with motorized dolly, jib, cable cam, Easyrig, etc.
  • CRANE 3S provides ultimate reliability that users can count on. The reinvented locking system can lock the three axes without noticeable swinging. The modular design is integrated with double locks to ensure the camera is 100% safe on the gimbal during traveling or storage.