Sony has officially announced the new Sony A7 IV. It does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.
The newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking.
The new sensor is combined with Sony’s Bionz XR processing engine to deliver speed and resolution, with a host of new AF modes. New to the Sony A7 IV is an Eye AF Birds mode and Eye AF for video. These join the existing Eye AF and Animal Eye AF modes.
The a7 IV will be available from late December 2021 at a recommended price of $2499, a $500 increase over the launch price of the a7 III.
More Sony a7 IV Specs have been leajed ahead of the official announcement. According to the A7 IV specs list the full frame mirrorless camera will feature 33MP Sensor, much improved touchscreen function and can do 4K streaming
Sony announced the newest lens in their G Master lineup – the FE 70-200mm F2.8 GM OSS II. The US price is $2,798, $200 higher than the original version was launched for. Shipping is scheduled to begin in December 2021.
Canon has announced its first product for virtual reality capture: the RF 5.2mm f/2.8 L Dual Fisheye Lens. The new lens brings stereoscopic 3D virtual reality (VR) capture to the EOS R5 as part of the EOS VR System, which includes a future firmware update for the R5 camera.
Tamron today officially announced the new 18-300mm f/3.5-6.3 Di III-A VC VXD Lens for Fujifilm X-mount APS-C mirrorless cameras. Offering a 16.6x zoom ratio that translates to a rough equivalent of 27-450mm in full-frame terms, this Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD all-in-one zoom lens will be an intriguing option for travel photographers and those looking to keep lens-swapping to a minimum.
The 18-300mm F3.5-6.3 VC VXD covers a wide zoom range from approximately 27mm to 450mm in full-frame equivalent focal length. The first1 APS-C mirrorless camera zoom lens in the world with a 16.6x zoom ratio, the lens delivers the benefits of a versatile all-in-one zoom lens ideal for an extensive array of photographic scenarios. Its AF drive system uses TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism for superior quietness and agile performance. The lens includes special lens elements arranged precisely to maintain high resolution performance from edge-to-edge and provide high image quality making it the best of all all-in-one zoom lenses.
Moreover, with an MOD (Minimum Object Distance) of 0.15m (5.9 in) at the 18mm wide end and a remarkable maximum magnification ratio of 1:2, this lens performs astonishingly well when shooting up close. The lens is equipped with TAMRON’s proprietary VC (Vibration Compensation) mechanism, effectively reducing image blur caused by camera shake in low-light conditions or in the ultra-telephoto range at slower shutter speeds.
Also, same as most other TAMRON lenses for mirrorless cameras, the lens features a unified 67mm filter size. With a wide variety of other features for comfortable shooting, this is a highly versatile lens that allows you to easily enjoy high image quality from wide-angle to ultra-telephoto.
Tamron USA, Inc. announces the launch date of the previously announced 28-75mm F/2.8 Di III VXD G2 (Model A063), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The new lens will be on sale October 28, 2021, at $899 USD. Due to the current global health crisis, the release date or product supply schedule could change.