Development of Sony FE 300mm F2.8 GM OSS Lens Announced

Along the new Sony FE 20-70mm F4 G Lens (Pre-Order at B&H Photo/Adorama/Amazon), Sony also announced the development of Sony FE 300mm F2.8 GM OSS lens. This new lens is scheduled to be released in early 2024.

Sony is developing a large aperture telephoto lens G Master “Sony FE 300mm F2.8 GM OSS” with a focal length of 300mm F value of 2.8  E mount lens for commercialization in early 2024.

In response to further requests from front-line photographers, we are currently developing a large-aperture telephoto fixed focal length lens with a focal length of 300mm and an open F value of 2.8 as the G Master.

This lens is a large-aperture telephoto fixed focal length lens that is frequently used by professionals to meet the needs of shooting sports, news reports, and events. 
The 300mm F2.8 has been in high demand, and although it will take some time. Sony has a lineup of extremely lightweight and high-performance super-telephoto lenses such as the FE400mm F2.8 GM and FE 600mm F4 GM, so we decided to use a similarly lightweight and extremely high-performance lens for the next 300mm F2.8. We are looking forward to it.

Sony FE 20-70mm F4 G Lens Officially Announced, Priced $1,098, Available for Pre-Order

Sony has just officially announced the new Sony FE 20-70mm F4 G Lens. It is a “normal” zoom lens, not only to vloggers and selfie connoisseurs but also to photographers and videographers. The FE 20-70mm F4 G standard zoom lens will be available around the start of February at a recommended price of $1099. You can check pre-order options at B&H Photo/Adorama/Amazon.

Sony FE 20-70mm f/4 G Press Release

Sony FE 300mm f/2.8 G Development Press Release Continue reading “Sony FE 20-70mm F4 G Lens Officially Announced, Priced $1,098, Available for Pre-Order”

New Irix Cine 150mm T3.0 Macro 1:1 Lens Released

Irix released a new version of their 150mm T3.0 macro 1:1 cine lens for EF/RF/E/Z/MFT/MFT/PL mount. Check availability and pricing at AdoramaAmazon, and B&H.

Irix 150mm cine lens features

  • Ultra HD 8K ready optics with superb image resolution
  • Full Frame 43.3mm coverage
  • Weather-sealed construction
  • Same height aperture and focus rings
  • Similar size and weight
  • Color matched
  • Standard 0.8m pitch mod gears
  • Standard front diameter of 95mm
  • Multiple mounts: Canon EF, Arri PL, Canon RF, Sony E, MFT, Leica L, Nikon Z

Continue reading “New Irix Cine 150mm T3.0 Macro 1:1 Lens Released”

New Sony FE 20-70mm f/4 G Lens (SEL2070G) Coming Soon

Sony is rumored to announce a new FE 20-70mm f/4 G lens (SEL2070G) lens in the next few weeks. According to recent rumors, Sony will soon announce a new camera too. The new camera code is WW694956.

Currently, no info about the new WW694956 camera, could be the rumored Sony a7C Mark II.

The original Sony 24-70mm f/4 is quite compact and lightweight, but it was never the best performer. Stay tuned for more info.

via: Digicame-info

2022 Sony Black Friday Deals Now Live

2022 Sony Black Friday & Cyber Monday deals now live. You can save up to $600 off Sony cameras and lenses online.

Check major stores B&H Photo Video/Adorama/Amazon. Below is the full list of Sony Black Friday deals in 2022: Continue reading “2022 Sony Black Friday Deals Now Live”

Tamron 20-40mm F2.8 Di III VXD Lens Announced, Available for Pre-Order

Tamron today officially announced the new Tamron 20-40mm f/2.8 Di III VXD Lens (Model A062) for Sony E-mount full-frame mirrorless cameras. The US price is $699 and it will be released on October 27, 2022.

This new Tamron 20-40mm f/2.8 Di III VXD Lens (Model A062) for Sony E-mount full-frame mirrorless available for pre-order at B&HPhotoAdorama / Amazon. Tamron is well known for making for E-mount. See Tamron lenses here.

Pre-order links:

Tamron 20-40mm f/2.8 Di III VXD Lens for Sony E: $699 at B&HPhotoAdorama 

Continue reading “Tamron 20-40mm F2.8 Di III VXD Lens Announced, Available for Pre-Order”

Laowa 58mm f/2.8 2x Ultra-Macro APO Lens Announced

Venus Optics announced a new lens, the Laowa 58mm f/2.8 2x Ultra-Macro APO for designed specifically for mirrorless camera systems.

The Laowa 58mm f/2.8 2x Ultra-Macro APO sells at $499 and is available at Venus Optics and available for Canon R, Leica L, Nikon Z and Sony E mount. Venus Optics lenses are sold at AmazonAdorama and B&H.

This manual focus macro lens offers a maximum 2:1 magnification ratio for larger-than-life macro photos. The 58mm lens is constructed of 14 elements in 11 groups, including 3 ED (Extra-low Dispersion) elements and 3 Ultra-High Refractive Index elements. It uses a 13 blade aperture diaphragm, has an aperture range of F2.8 through F22, has a minimum focusing distance of 18.5cm (7.3”) and uses a 67mm front filter thread. The lens measures 74mm (2.9”) in diameter by 117mm (4.0”) in length and weighs 595g (1.3lbs).  Continue reading “Laowa 58mm f/2.8 2x Ultra-Macro APO Lens Announced”

Meyer Optik Görlitz – Biotar 58 f1.5 II Now Available

Meyer-Optik Gorlitz Biotar 58mm f/1.5 II Lens is now officially released. The new Biotar 58 f/1.5 II lens is available for most camera mounts. The new lens is now available at BHphoto. Here are the details : Continue reading “Meyer Optik Görlitz – Biotar 58 f1.5 II Now Available”

Tamron 50-400mm f/4.5-6.3 Di III VC VXD Lens Announced, Price $1,299

Tamron officially announced the new Tamron 50-400mm f/4.5-6.3 Di III VC VXD Lens for Sony E-mount full-frame mirrorless. The US price is $1,299 and it will be released on September 22, 2022. The new Tamron 50-400mm f/4.5-6.3 Di III VC VXD Lens is available for pre-order at B&H.

Pre-order link:

Tamron 50-400mm f/4.5-6.3 Di III VC VXD Lens for Sony E: $1,299 at B&H

Continue reading “Tamron 50-400mm f/4.5-6.3 Di III VC VXD Lens Announced, Price $1,299”

Tamron Announces the Development of 20-40mm f/2.8 Di III VXD Lens

Tamron has announced the development of 20-40mm f/2.8 Di III VXD ; an ultra wide-angle to standard zoom lens for Sony E-mount.

The new Tamron 20-40mm F/2.8 Di III VXD (Model A062), will be available in US sometime during fall 2022. Further details, including pricing, will be available in due course. Tamron is well known for making for E-mount. See Tamron lenses here.

Press Release: Continue reading “Tamron Announces the Development of 20-40mm f/2.8 Di III VXD Lens”