Sony FE 24-50mm f/2.8 G Lens Announced, Priced $1,09

Sony has just officially announced the new Sony FE 24-50mm f/2.8 G Lens. It is a versatile mid-range zoom lens built for everyday mobility Bringing a bright, wide maximum aperture to an easy-to-carry form factor. Coming in at just 440 grams (just under 1 pound), this lens covers the most popular focal lengths for everyday shooting in a chassis 92mm (3.6″) long.

Sony FE 24-50mm F2.8 G lens costs $1,098, first available for pre-order at B&H and Adorama.

Sony FE 24-50mm f/2.8 G Lens Specs

  • Focal Length: 24 to 50mm
  • Maximum Aperture: f/2.8
  • Minimum Aperture: f/22
  • Lens Mount: Sony E
  • Lens Format Coverage: Full-Frame
  • Angle of View: 84° to 47°
  • Minimum Focus Distance: 7.1″ / 18 cm
  • Maximum Magnification: 0.33x
  • Optical Design: 16 Elements in 13 Groups
  • Diaphragm Blades: 11
  • Focus Type: Autofocus
  • Image Stabilization: No
  • Filter Size: 67 mm (Front)
  • Dimensions (ø x L): 2.9 x 3.6″ / 74.8 x 92.3 mm
  • Weight: 1 lb / 440 g
  • Full press text here.

Sony claims that they’ve made no compromises with the lens. It has an 11-blade circular aperture, uses ED and aspherical elements, and has twin linear motors for responsive and quiet focusing. Sony says that the lens can keep up with the 120 fps burst mode of its flagship a9 III.

The lens has focus, zoom, and aperture rings; the latter can be “de-clicked” for video shooting. There’s also a focus hold button, whose function can be customized. The lens is dust and moisture-resistant (but not 100%, Sony points out), and the front element has a fluorine coating to fight off water and oil.

Pricing and Availability

The new FE 24-50mm F2.8 G will begin shipping in May 2024 for approximately $1,099.99 USD. Pre-orders live at B&H , Adorama.

Sigma 500mm F5.6 DG DN OS Sports and 15mm F1.4 DG DN Art Lens Announced, Available for Pre-Order

Sigma has just officially announced two new lenses for Sony E and Leica L mounts: Sigma 500mm F5.6 DG DN OS Sports lens and Sigma 15mm F1.4 DG DN Art Lens. Both the lenses are now available for pre-order at  B&HAdorama. Continue reading “Sigma 500mm F5.6 DG DN OS Sports and 15mm F1.4 DG DN Art Lens Announced, Available for Pre-Order”

Zeiss announces six new Cine E-mount Lenses

Zeiss announced six new Cine E-mount lenses you can preorder at B&Hphoto.

About the Zeiss Nano Prime 6 Lens Set – E Mount

ZEISS Nano Primes are cinema lenses designed for modern full frame mirrorless cameras – initially available for Sony E-mount. Lenses for everyone looking for highest performance and cinematic look in a small package. The six focal lengths all feature a consistent high speed of T1.5, come with a small and robust real cine lens housing with professional cine ergonomics and have an interchangeable mount.

Nano Primes are lenses for all cinematographers. No matter if up-and-coming or seasoned DP. For all budgets. No matter if small or big. For all projects. No matter if for commercials, documentaries, or music videos, for series, independent or features films. Lenses that check all the boxes when it comes to look, ergonomics, size and weight or lens data workflow. Lenses that you can afford. Lenses that won‘t let you down.​

​ZEISS Nano Primes are the go-to lenses for everyday: True Cinema. For All.​

Comprehensive Focal Range
Featuring focal lengths of 18mm, 24mm, 35mm, 50mm, 75mm, and 100mm, Nano Primes offer a comprehensive range, delivering versatile angles of view from wide-angle to telephoto. This makes them the preferred choice for a broad spectrum of cinematic requirements.

Covering Cinematic Full-Frame
Leveraging full-frame sensors enhances visual depth and character. Nano Primes are designed to accommodate these larger sensors, providing cinematographers of all levels – from aspiring to seasoned professionals – the ability to create images abundant in volume and personality.

Cinematic Look in Every Shot
The high speed of the Nano Primes, coupled with their close focus capability, achieves a mesmerizing shallow depth-of-field, even in wide-angle shots. With a maximum aperture of T1.5 and a rounded 12-blade iris, these lenses produce an exquisite bokeh, allowing the creation of authentic cinematic visuals. Providing a versatile and subtle sharpness reminiscent of Supreme Primes, they serve as an excellent choice for B-Cam and C-Cam, or as a cost-effective alternative.

Full Cine Ergonomics in a Small Package
Nano Primes showcase exceptional precision and durability. With a compact design housing a 95mm compendium ring and an 86mm screw-in filter thread, these lenses seamlessly integrate with gimbals and drones. The uniform positioning of focus and iris rings simplifies lens changes, complemented by easy-to-read calibrated scales, a fluid 280° focus rotation, and a precise 90° iris ring rotation for meticulous control.

Tested for Harsh Conditions
Made for challenging conditions such as cold and rain, Nano Primes undergo rigorous testing to guarantee unparalleled durability in the most demanding filming environments. Nano Primes stand as the reliable choice for everyday lenses.

Interchangeable Mount
The Nano Primes are equipped for seamless mount exchange, facilitated by the trusted ZEISS IMS (Interchangeable Mount System). Featuring user-adjustable back focus through shims, these lenses guarantee precise scales, even with entry-level cameras that typically exhibit higher mount mechanics tolerances.

Electronic Interface for Real-Time Lens Data
The Nano Primes come with an integrated electronic interface on the mount, enabling real-time transmission of metadata, including focal length, focus distance, and aperture, directly to the camera. Additional lens data, covering distortion and vignetting, is accessible within the ZEISS CinCraft ecosystem. This information proves valuable for post-production (CinCraft Mapper) and is compatible with the newly introduced CinCraft Scenario camera tracking system.

Used and Maintained Around the Globe
Hand-assembled and meticulously engraved with individually calibrated scales, ZEISS Nano Prime lenses prioritize serviceability from the early stages of development. ZEISS has established a robust global service network in recent years, with authorized service stations providing maintenance to factory standards in the US, Europe, and Asia.

Sony FE 300mm f/2.8 GM OSS Lens Announced, Price $5,998

In addition to the Sony a9 III (B&H Photo Video/Adorama), Sony today also announced the new Sony FE 300mm f/2.8 GM OSS Lens, The US price is $5,998 and it will be released on February 23, 2024. Now the new Sony FE 300mm f/2.8 GM OSS Lens is available for pre-order.

Pre-order links:

Sony FE 300mm f/2.8 GM OSS Lens: $5,998 at  Amazon/B&H Photo Video/Adorama 

Sony a9 III: $5,998 at Amazon/B&H Photo Video/Adorama 

Key Features

  • Full-Frame | Maximum Aperture: f/2.8
  • Lightweight, Fast Telephoto Prime
  • Dual XD Linear Motor AF System
  • Optical SteadyShot Image Stabilization
  • Super ED & ED Elements, Nano AR Coating
  • Weather-Sealed Magnesium-Alloy Design
  • Rounded 11-Blade Diaphragm

Continue reading “Sony FE 300mm f/2.8 GM OSS Lens Announced, Price $5,998”

Venus Optics Laowa 8-16mm f/3.5-5 Zoom CF Lens Officially Announced

The Laowa 8-16mm f/3.5-5 Zoom CF lens from Venus Optics is now officially announced. The APS-c format ultra-wide angle zoom lens will be available for Sony E, Fujifilm X, Nikon Z, Canon RF, and Canon EF-M mounts.

The 8-16mm lens offers an ultra-wide perspective of 82.8°-120.9°, making it perfect for various photography genres such as landscape photography, architectural marvels, and wide-angle portraits. Content creators can also utilize the lens to create a unique perspective for their vlogs. Priced at only 549 USD, this lens is also an excellent choice for beginners who want to explore the world of ultra-wide photography at an affordable price level.

Venus Optics lenses are sold at Adorama and B&H.

Here are the details: Continue reading “Venus Optics Laowa 8-16mm f/3.5-5 Zoom CF Lens Officially Announced”

Sigma 10-18mm f/2.8 DC DN Contemporary Lens Officially Announced

Sigma today officially announced the new 10-18mm f/2.8 DC DN Contemporary ultra-wide lens for APS-C mirrorless cameras. The US price of the Sigma 10-18mm F2.8 DC DN is $599 and will be available from October 26th. Pre-orders open at Adorama | B&H and soon Amazon.

The ultra-wide 10-18mm F2.8 DC DN Contemporary zoom lens will be available in Sony E, Fujifilm X and Leica/Panasonic/Sigma L-mount, giving a 15-27mm equivalent range in full-frame terms. This lens will be perfect for travelers, vloggers, and family photographers looking for excellent image quality as well as mobility. With its f/2.8 maximum aperture and 7-blade diaphragm, pleasant bokeh and strong low-light performance is ensured. Continue reading “Sigma 10-18mm f/2.8 DC DN Contemporary Lens Officially Announced”

Development announcement of SIGMA 70-200mm F2.8 DG DN OS|Sports

Sigma has announced the development of the Sigma 70-200mm F2.8 DG DN OS Sports lens for E mount and L-mount mirrorless cameras.

Specs released by Sigma France show it will have 20 elements in 15 groups, including six fluorite-like FLD elements, two super-low dispersion elements and three aspherical lenses. It will have a 77mm filter diameter and will weigh 1345g (47.4 oz) in L-mount form and 10g (0.7 oz) less in E-mount.

Pricing has not yet been announced but the company says it will be available from December this year. This is going to be an affordable alternative to the current super expensive (and excellent performance) Sony FE 70-200mm F2.8 GM OSS II Lens. Continue reading “Development announcement of SIGMA 70-200mm F2.8 DG DN OS|Sports”

Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens Priced $1,299 – Available for Pre-Order

Tamron Officially announced the new Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens (Model A065) for Sony E-mount.

The US price is $1,299 and it will be released on October 12, 2023. Now the new Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens is available for pre-order at B&H. Tamron is well known for making for E-mount. See Tamron lenses here.

Key Features

  • Full-Frame | f/2.8 to f/22
  • Fast, Compact Mid-Range Zoom
  • Vibration Compensation IS
  • VXD Linear Motor Focus Mechanism
  • Moisture-Resistant Construction
  • Fluorine Coating

Pre-order link:

Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens for Sony E: $1,299 at B&HAdorama. Continue reading “Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens Priced $1,299 – Available for Pre-Order”

Tamron 17-50mm f/4 Di III VXD Lens Priced $699, Available for Pre-Order

Tamron has announced the new Tamron 17-50mm f/4 Di III VXD Lens (Model A068) for Sony E-mount.

The US price is $699 and it will be released on October 19, 2023. Now the new Tamron 17-50mm f/4 Di III VXD Lens is available for pre-order at B&HPhoto and Adorama.

Tamron is well known for making for E-mount. See Tamron lenses here.

Tamron 17-50mm f/4 Di III VXD Lens (Sony E) Specs:

Focal Length
17 to 50mm
Maximum Aperture
f/4
Lens Mount
Sony E
Lens Format Coverage
Full-Frame
Focus Type
Autofocus
Image Stabilization
No
Filter Size
67 mm (Front)
Maximum Aperture
f/4
Lens Mount
Sony E
Lens Format Coverage
Full-Frame
Minimum Focus Distance
7.5″ / 19 cm
Focus Type
Autofocus
Image Stabilization
No
Filter Size
67 mm (Front)

Pre-order link:

Tamron 17-50mm f/4 Di III VXD Lens: $699 B&HPhoto and Adorama.

Press Release: Continue reading “Tamron 17-50mm f/4 Di III VXD Lens Priced $699, Available for Pre-Order”

Sigma 14mm f/1.4 DG DN Art Lens Announced, Price $1,599

Sigma today has officially announced the new 14mm f/1.4 DG DN Art lens. The Sigma 14mm F1.4 DG DN | Art will be available in L-mount and Sony E-mount.  The US price for this lens is $1,599, now available for pre-order at B&H Photo Video/Adorama.

Sigma 14mm f/1.4 DG DN Art Lens Features

  • Lens construction: 19 elements, 15 groups (1 SLD, 3 FLD and 4 aspherical elements)
  • Inner focus system
  • Compatible with high-speed autofocus
  • HLA (High-response Linear Actuator) motor
  • Compatible with lens aberration correction*
  • Support DMF, AF+MF
  • Compatible with AF assist function (Sony E-mount only)
  • Super Multi-Layer Coating
  • Aperture Ring
  • Aperture Ring Click switch
  • Focus Mode switch
  • AFL button (customisable on some models
  • Petal-type Hood (fixed)
  • MFL (Manual Focus Lock) switch
  • Rear filter holder
  • Specially designed front cap (Filter slots, Lock mechanism)
  • Dust and Splash Resistant Structure
  • Water and Oil Repellent Coating (Front element)
  • Tripod Socket (TS-141)
  • Support for switching between linear focus / non-linear focus ring settings (L-Mount only)**
  • Compatible with the SIGMA USB DOCK UD-11 (Optional / L-Mount only)
  • Designed to minimise flare and ghosting
  • Every single lens undergoes SIGMA’s proprietary MTF measuring system
  • 11-blade rounded diaphragm
  • High-precision, durable brass bayonet mount
  • Made in Japan craftsmanship

* Function available on supported cameras only. Available corrections may vary depending on the camera model. On cameras where aberration correction is controlled with ‘ON’ or ‘OFF’ in the camera menu, please set all aberration correction functions to ‘ON’ (AUTO).

** Only on compatible cameras.