World’s Lightest Sigma 28-70mm f/2.8 DG DN Contemporary Lens Announced

Sigma has announced a new Contemporary-series full-frame mirrorless zoom lens, the .  The US price is $899 and it is now available for pre-order at  B&H Photo / Amazon and Adorama. Shipping is scheduled to start on March 12, 2021.

Available in Sony E and Leica L mounts, the 28-70mm f/2.8 DG DN C lens is based on Sigma’s existing 24-70mm f/2.8 DG DN Art lens, but starting the new zoom’s focal length at 28mm results in a significantly smaller and lighter lens without sacrificing optical performance. It will compete against the Tamron 28-75mm FE. Normal-length zoom lens is designed for Sony Full Frame E-Mount cameras, however can also be used with APS-C models where it provides an 42mm – 105 equivalent focal length.

Continue reading…

Best Memory Cards for Sony FX3

Best Memory Cards for Sony FX3. Looking for the best memory cards for Sony FX3? Here are our top recommended & fastest CFexpress cards and SD cards for Sony FX3 mirrorless camera.

The Sony FX3 has dual memory card slots that are both compatible with CFexpress Type A cards and UHS-II-compatible SD cards. Meaning that you can take full advantage of the write speeds and read speeds of UHS-II cards to get the best out of your Sony FX3 camera.

Sony FX3 features 2nd generation 12MP Full-Frame Exmor R BSI CMOS sensor, dual BIONZ XR image processors, 759-Point Fast Hybrid AF, UHD 4K 120p video recording, 10-Bit 4:2:2 Internal, 16-Bit Raw Output, HLG, S-Log2 & S-Log3 gammas, 5-axis IBIS, Dual CFexpress Type A/SD slots, full-size HDMI ports and fully-articulating LCD.

In this article you can find our top recommended CFexpress cards & SD cards for FX3 based on the speed and price. Continue reading…

Sony FX3 Cinema E-mount Camera Becomes Official

Sony has just announced the release of the Sony FX3 full frame cinema E-mount camera. The US price of the FX3 is $3,898 and available from B&H/Adorama/Amazon.

This compact addition to Sony’s Cinema Line blends the full-frame, S-Cinetone capture of the FX6 with the UHD 4K capture, autofocus options, and body size of the a7S III camera. The video-forward design of the FX3  also shares several handling and audio features with the FX6 and the ISO range and battery of the Sony a7S III.

The FX3 powered by the well-known Sony NPFZ 100 batteries used on cameras like the A7 IIIA7R IIIAlpha a6600, and A9 II.

Sony FX3 Cinema E-mount Camera Key Features

  • 10.2 megapixel[i] full-frame back-illuminated CMOS Exmor R™ sensor and BIONZ XR™ image processing engine
  • Ultra-high sensitivity with ISO expandable to 409,600 for very low light conditions and 15+ stops of dynamic range[ii]
  • S-Cinetone™ look profile which is inspired by the digital motion picture camera VENICE’s colour science, also used in FX9 and FX6 Cinema Line cameras, and records up to 4K 120p[iii]
  • Compact and lightweight body design with high operability for hand-held shooting, gimbal and drone-mounted work
  • Multi-thread (1/4-20 UNC) body makes it easy to mount accessories
  • Detachable XLR handle unit with two of XLR/TRS audio input
  • “Active Mode” image stabilisation[iv] supports handheld movie shooting
  • Fast Hybrid Auto Focus, Touch Tracking (real-time tracking) and Real-time Eye AF, also used in other Alpha™ cameras
  • Uninterrupted 4K 60p recording (Continued)[v] by Effective heat dissipation and built-in cooling fan

Press release: Continue reading…

2021 Black Friday Camera & Lens Deals

Here are the best 2021 Black Friday Camera and Lens deals, sales, rebates, specials and discounts this holiday shopping season. If you are looking for the best 2021 Black Friday Camera and Lens deals here is an excellent buying guide for you!

We are getting ready for 2021 Holiday Camera Deals & Sales, along with Black Friday, Cyber Monday and Green Monday digital camera and photo gear deals. Here you can easily find all the best camera and lens deals & sales from the biggest online retailers, including DSLR Cameras, Mirrorless Cameras, Point & Shoot Compact Cameras, Sports & Action Cameras, Lenses, Drones, Camera Bags, Memory Cards, Speedlites, Camcorders, software and other accessories.

So, we’ve created the detailed saving page for every brand, including Canon, Nikon, Sony, Fujifilm, Olympus, Panasonic, Pentax, Leica, Sigma, Tamron, GoPro, DJI, Samyang/Rokinon, Tokina and Zeiss. All the pages (by brands) will be updated on a rolling basis, you can bookmark the page now, and check back later to find the latest Black Friday/Cyber Monday/Green Monday/Holiday deals. Continue reading…

Why Micro Four Thirds Is The Future, Not Full Frame?

Micro Four Thirds was the best selling system format in Japan for 2020, yet some “photography YouTubers” claimed doom and gloom, saying Micro Four Thirds is dead, and full frame will be taking over.

Robin Wong pubished a video and says that he disagrees. He thinks Micro Four Thirds is the best balanced system format moving forward, being truly small and compact in size and delivering high quality images. Also, camera sales (regardless of brands and formats) have been drastically declining over the years.

Video Review : BEST Olympus cameras ever made

It is not difficult to predict that the camera making business will not be sustainable, and the only way to move forward and survive this, is for the camera manufacturers to co-exist with smartphones to continue to drive sales to the industry.  Check out the video below for full coverage. Continue reading…

Three HD PENTAX-FA Limited Lenses & New Pentax K-1 Mark II J Limited 01 Camera Coming Soon

Three HD PENTAX-FA Limited lenses and a new Pentax K-1 Mark II J Limited 01 camera to be announced soon. Ricoh will soon announce three new HD PENTAX-FA Limited lenses and a new Pentax K-1 Mark II J Limited 01 camera.

Pentax K-1 Mark II J Limited 01 camera that will be announced at CP+ 2021 and will start shipping in late April. The new Mark II J Limited was described to have a “black & gold viridian scarlet rouge LX75 metallic”.

Additional pictures of the upcoming HD PENTAX-FA Limited lenses (will be available in black and silver): Continue reading…

Sony FX3 Product Images: 12MP, 4K120p, No ND

Here are the full product pictures of the Sony FX3. The full frame E-mount cinema camera will be officially announced on February 23, 2021 at 16:00 CET / 15:00 GMT.

Sony FX3 will be able to record 4K video at 120p. It will feature 12MP sensor with no built-in ND filter. The weight will be about 715g and the dimensions are 129.7 x 77.8 x 84.5 mm.

Sony FX3 is a Sony a7S III in a square boxy design and features still capabilities. Other noteworthy features include dedicated Photo Mode, IBIS with active mode, full-size HDMI, articualting LCD screen, and dual slot for CFexpress A and SD cards. The FX3 will be powered by the well-known Sony NPFZ 100 batteries used on cameras like the A7 III, A7R III, Alpha a6600, and A9 II. Continue reading…

Sigma 28-70mm f/2.8 DG DN Contemporary Lens Images

First images of the have been leaked online. No specs have been released along with the images. The lens will be officially announced on February 24, 2021, just before the CP+ 2021.

Available in Sony E and Leica L mounts, the Sigma 28-70mm f/2.8 DG DN Contemporary  and it will compete against the Tamron 28-75mm FE. The US price of the zoom lens will be around $900.

Along with the Sigma FE 28-70mm f/2.8 DG DN Contemporary lens, the manufacturer will also announce the Sigma fp L camera and the new external electronic viewfinder EVF-11.

This will be a top pick for users looking for a lightweight all-around zoom, the FE 28-70mm f/2.8 Lens from Sigma will be a great go-to for Full Frame E-Mount shooters. The lens can also be used with APS-C models where it provides an 42mm – 105 equivalent focal length.

$300 off on Sony a7 III body: $1,698 at AmazonB&H.

Read more Sony Rumors and Sony Camera Rumors.

Also join the Sony Camera Users Facebook Group to share your Sony photography.

[via Nokishita]

Pentax K3 Mark III Launch Delayed Indefinitely

Ricoh announces its Pentax K-3 Mark III APS-C DSLR has been delayed due to a parts shortage, The K3 Mark III DSLR that was scheduled to be announced at Japan’s CP+ show on February 25 now delayed indefinitely.

Pentax was set to launch the camera during the CP+ 2021 event, which takes place between February 25 and 28. However, the launch of the camera has been delayed.

The K-3 Mark III camera will have a new 25.73MP APS-C CMOS image sensor. ISO will range from 100 all the way up to 1,600,000 and the camera will feature sensor-shift image stabilization. The Pentax K-3 price to be around $1,999. Pentax explains the situation in a development update, see below : Continue reading…

Laowa 65mm f/2.8 2x Ultra Macro APO Lens for Nikon Z Announced

Venus Optics officially announced the Laowa 65mm f/2.8 2x Ultra Macro APO Lens for Nikon Z mount. The US price of this lens is $399. Now the new Venus Optics Laowa 15mm f/4.5 Zero-D Shift Lens is available for Nikon APS-C body (Z50). Venus Optics lenses are sold at Adorama and B&H.

The Laowa 65mm f/2.8 2X macro APO is the first macro lens that Venus Optics designs for systems other than full-frame cameras. This is the only macro lens in the market that is capable of producing 2X life-size images and designed specially for mirrorless cameras. The new 65mm is remarkably light and compact which makes it ideal for macro photography, daily still photos, portraiture and more.

Nikon Z50 with 16-50mm Lens: $996.95 at AmazonB&HAdorama. Continue reading…