Canon and Sony Dominates the Japanese Market Sales

BCN Awards has released their camera and lens market share report for 2020 in Japan. BCN Ranking collects real sales data from approximately 40% of the Japanese retailers – this is not a worldwide report.

Also CAPA Camera announced the top-selling camera rankings for the second half of December 2020. The Canon EOS R5 wins the NO. 1 best selling camera, Sony a7C with 28-60mm lens kit was the second on the list while the Sony a7S III coming in third place.

Among the top 10, Sony has 5 models and Canon has 3. Both companies dominated the top 8 models and showed a good fight in that.

First CAPA results and later on BCN results. Check it out:

Top 10 brand new digital camera sales ranking (December 16th to December 31st, 2020):

No. 1: Canon EOS R5 Body

No. 2: Sony a7C Zoom Lens Kit
(Body + FE 28-60mm F4-5.6)

No. 3: Sony a7S III body

No. 4: Canon EOS R6 w/ RF24-105 IS STM 
(Body + RF24-105mm F4-7.1 IS STM)

No. 5: Sony a7 III body

No. 6: Sony A6400 Double Zoom Lens Kit 
(Body + E PZ 16-50mm F3.5-5.6 OSS + E 55-210mm F4.5-6.3 OSS)

No. 7: Sony A7 III lens Kit 
(Body + FE 28-70mm F3.5-5.6 OSS)

No. 8: Nikon Z7 II body

No. 9: Panasonic LUMIX S5 Standard Zoom Lens Kit
(Body + LUMIX S 20-60 mm F3.5-5.6)

No. 10: Canon EOS R6 Body

See also High Resolution Mirrorless Comparison : Canon EOS R5, Sony a7R IV, Nikon Z7 II, Panasonic S1R

The 2020 BCN Ranking Japanese camera market share report is out

Mirrorless cameras

  1. Sony: 27.4% share (2019: 22.7%)
  2. Canon: 23.8% share (2019: 31.6%)
  3. Olympus: 23.4% share (2019: 23.5%)

DSLR cameras

  1. Canon: 51.9% share (2019: 57.4%)
  2. Nikon: 44.8% share (2019: 39.3%)
  3. Ricoh: 3.0% share (2019: 3.1%)

Interchangeable Lenses

  1. Canon 18.3% (2019: 19.9%)
  2. Sony 15.9% (2019: 16.9%)
  3. SIGMA 14.9% (2019: NA)

Fixed lens digital cameras (point & shoot)

  1. Canon: 39.1% share (2019: 29.8%)
  2. Sony: 19.7% share (2019: 11.9%)
  3. Fuji: 11.4% share (2019: NA)

Video cameras

  1. Sony: 37.3% share (2019: 35.1%)
  2. Panasonic: 32.2% share (2019: 45.8%)
  3. JVC Kenwood: 11.1% share (2019: 13.1%)

Action cameras

  1. GoPro: 7% share (2019: 74.3%)
  2. Sony: 7.5% share (2019: 8.5%)
  3. SAC: 6.5% share (2019: 7.2%)

via DCN

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