New Pentax K-3 Mark III Product Story: Exposure Control Function

Ricoh posted a new product story about the exposure control function of the upcoming Pentax K-3 Mark III camera.

The company also confirmed they will take part of the 2021 CP+ online show in Japan (from Thursday, February 25 to Sunday, February 28, 2021). Additional content will be published on this dedicated website.

So far only 20 companies have confirmed their participation in the 2021 CP+ online event – the full list can be found here. Check out the new Pentax K-3 Mark III product story.

The PENTAX K-3 Mark III retains the conventional Hyper Operation system, in which the front and rear electronic dials are used to shift to the Tv or Av mode. However, we added a new Advanced mode to its new-generation Hyper Operation system. This new system retains the conventional mode-shifting operation when you use only one of the electronic dials — from P to Av with the front dial, or from P to Tv with the rear dial. However, you can also instantly shift to the TAv (Shutter/Aperture-priority) mode by turning the other dial after the initial action. TAv is the PENTAX-original AE mode in which the camera automatically sets the optimum ISO sensitivity when you choose a combination of aperture and shutter speed by yourself. Because of the PENTAX K-3 Mark III’s extra-wide sensitivity range, the TAv mode assures more flexible control of the depth of field and the sense of motion — for instance, setting a faster shutter speed at a closed-down aperture — to more clearly express your imagination in your photos. You can even shift to the M (Manual) mode by freezing the ISO sensitivity, making it possible to shift the exposure mode from P to M without using the mode dial.

The camera will have a new 25.73MP APS-C CMOS image sensor. ISO will range from 100 all the way up to 1,600,000 and the camera will feature sensor-shift image stabilization.

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